Jeffrey Tayler
143 Pierce Street, SFCA 94117
415.336.8488
jeffreytayler@aol.com

 

For: Interested Employer

In Re: Senior Interactive/Creative Role

Dear Team,

My primary expertise is utilizing interactive technologies to extend brand relationships, raise consumer awareness, exceed direct response goals and create meaningful interactions between businesses and their customers.

Together, we'll integrate strategy, great design, cool functionality, and business and technical expertise. We'll beat our own expectations, inspire consumers, and cover new territories in fascinating ways— and we'll do it all over, and over again.

I have an unusual enthusiasm for my craft and the dry sense of humor needed to stick with it for over 20 years.

Sincerely,
Jeffrey Tayler

 

415.336.8488 | jeffreytayler.com | jeffreytayler@aol.com

 

 

October 2006 - Present, Senior Creative Consultant, Oracle

Products:

Oracle.com, Full-Spectrum Brand Creative, Full-Spectrum Direct Marketing, Co-Brand and Partner Creative, Events

My current role is a truly awesome opportunity to come back to one of the world's premiere business products. I worked on the Oracle account while at Grey Advertising. Now, I'm happy to be back in a senior creative capacity, contributing my art direction and interactive storytelling expertise to this already talented and organized team!



November 2005 - October 2006 Creative Director, LetsTalk.com

Online Products:

LetsTalk.com, Powered By sites, Kyocera, N-Gage, LG, Palm, Alltel, Sprint, Verizon, Cingular

During this exciting time I returned to the online product environment. LetsTalk is a one-stop shop for wireless products and services. I primarily focused on full-spectrum product ad creative and co-brands. Managed 5 on-staff creatives, while assisting with daily online production management of a team up to 21 Q/A, Production and Product-DB staffers.

 

April 2004-October 2005 Art Director, Reply Inc.

Online Products:

Reply, Connecting Neighbors, Realty Now, Agent Connect, iCastle, iMotors, Open Auto, Car Club

I directed all online/offline creative across 8 brand lines. I lead product, advertising and marketing communication on all fronts from B2B to B2C. Areas of specialty were online and interactive in nature. Web sites, landing pages, banners, emails, newsletters, print ads, tradeshows and customer retention/network building programs as areas of particular strength.


1999-2004 Creative Director, Core Advertising Inc.

 

Clients:

TiVo, e-piphany, Oracle, Moss Software, vSente, Zing, Imagestation, Eidos Interactive, LucasFilm, ActionAce

Managed a team of both staffers and freelancers and led creative efforts on all fronts. Mentored creative teams, designed new creative for pitches and developed for and presented all new business. Saw projects though production and distribution to client, or to advertising channels.


2000-2003 Senior Art Director/ACD, Grey Worldwide

 

Clients:

Oracle, Compaq, HP, Gemplus, Chase

Assisted the Creative Director and Senior Copywriter in managing a team of 15 staff creatives and multiple freelancers. Worked closely with copywriters, producers and designers nationwide to create and implement all creative projects for the western region. Includes full spectrum of creative from Broadcast and Print, to Online and Events. Designed and produced creative for new accounts. Our team maintained a creative focus on business development, including the creation of new product brands for Oracle and strategic partnerships between Silicon Valley giants.


1997-1999 National Interactive Art Director, TMP Worldwide

 

Clients and Products:

eBay, The Drucker School, SBC, Peoplesoft, Austin Knight, Monster.com

Worked closely with copywriters, producers and designers to create and implement all interactive projects for the western region for Austin Knight, TMP and Monster.com. Includes traditional media associated with online and interactive projects. Managed and mentored teams nationwide with respect to interactive direction of the agency. I actively employed the use of burgeoning online technologies such as Flash and email marketing technologies to create online games, interactive presentations and other communication and retention tools.


1993-1997 Jr. Art Director, Winterland

 

Clients:

MCA, Universal Studios, Hard Rock Cafe, Numerous Music Acts, Tommy Hilfiger, Levis other fashion brands

Directed and mentored designers in methods that increased productivity and creativity simultaneously. Designed and Art Directed for many of the fashion and entertainment brands we supported. Managed a staff of 15 designers and numerous freelancers.


1986-1990 Intelligence Operations Specialist, USAF

Primary Role:

Intelligence analysis, graphic design and presentation for senior level military and government officials

Key achievements: Graphic standards developer and achievement award winning intelligence analyst/presenter. I was a liaison to government contractors in the development of the electronic "DAWS" graphic intelligence network which tied directly into early versions of DIA internet graphic archives.

 

 

415.336.8488 | jeffreytayler.com | jeffreytayler@aol.com

 

 

* A Quick Look

15 Years Director-Level Experience

Entertainment Industries to Employment Brands, Education, Online Products and High Tech

Senior Creative, Team Development, Mentoring, Evangelism, Hiring Manager

New Business/Marketing Developer and Brand Strategist

WEB, Interactive, Print and Motion Creative/Art Direction

Print, Collateral, Event Creative/Art Direction

Flash, Video, Audio Production and Motion Graphics Designer/Producer

I'm a "Closer." Use me to land new accounts, present or to maintain them

 

* Key Product and Branding Experience

Oracle (Product Brands)
Oracle.com
9i/10i/11g
Oracle Fusion Middleware
Oracle eBusiness Suite
Oracle Technology Network
OpenWorld / AppsWorld
Oracle & Hewlett Packard CRM Solutions
Oracle & Compaq Scalability Solutions


Grey and TMP WW Brands
Monster.com
AT&T (SBC)
DirecTV
Chase Bank
Oracle HP/Compaq
Adobe

Online Companies (Brands & Products)

Oracle.com (Business Software)
Monster.com (Employment Portal)
Letstalk.com (Mobile Phones)
Reply.com (Lead Generation)
Connecting Neighbors (Real Estate)
Agent Connect (Real Estate)
Realty Now (Real Estate)

 

Winterland (Brands)

Hard Rock Cafe

Disney
Warner Bros Studios
Universal Pictures
Gap
Levis
DKNY

 

* Software/Platform Experience

Photoshop- 18 years
Fireworks/Imageready- 8 years
Flash- 11 Years
DreamWeaver- 10 years
InDesign- 8 Years
Illustrator- 15years
Premiere/Final Cut Pro- 8 years
HTML using visual editors and some hand coding- 15 years (Some SQL, Javascript, Actionscript, PHP)

 

 

415.336.8488 | jeffreytayler.com | jeffreytayler@aol.com